Advertising has become a very specialized activity in modern times. In the business world of today, supply is usually greater than demand. There is great competition between different manufacturers of the same kind of product to persuade customers to buy their own particular brand. They always have to remind the consumer of the name and the qualities of their product. They do this by advertising. The manufacturer advertises in the newspapers and on posters. He sometimes pays for songs about his product in commercial radio programs. He employs attractive salesgirls to distribute samples of it. He organizes competitions, with prizes for the winners. He often advertises on the screens of local cinemas. Most important of all, in countries that have television he has advertisements put into programs that will accept them. Manufacturers often spend large sums of money on advertisements. We buy a particular product because we think that it is the best. We usually think so because of the advertisements that say so. Some people never pause to ask themselves if the advertisements are telling the truth.
1. How many kinds of advertisements are mentioned in the passage?
2. According to the passage, which of the following is NOT true?
A. Some people never have any doubts about what advertisements tell them.
B. Great competition exists between different manufacturers of the same products.
C. The customer usually demands more than the manufacturer can supply.
D. The manufacturer wants to persuade customers to buy his own brand.
3. Which of the following advertisements is the most important one?
A. Advertising in the newspapers.
B. Putting advertisements into TV programs.
C. Distributing samples by attractive salesgirls.
D. Organizing competitions with prizes for the winners.
4. The passage tells us that the customer usually buys a particular brand because he thinks that ______.
A. he can get a prize
B. it is the cheapest
C. there is great competition between customers for the same brand
D. it is the best
5. Which of the following can best be used as the title of the passage?
A. Different Approaches to Advertising
B. Supply and Demand
C. The Manufacturer and the Customer
D. The Negative Sides of Advertising